Designed by Massimo Iosa Ghini, The Home and Showroom project aims to be a qualitative renovation that adds dynamism to the original structural entity. The former building of 600 sqm is located in a noble area of Bologna city - dating to the rationalist period of the last century. The renovation of this building embraced an original and flexible approach.
The project makes the most of the new home-studio-workshop and showroom of Massimo Iosa Ghini. The vibrant space contains several significant and original elements of the architect. With the help of those elements, the intention was to recreate a fresh environment, suitable for an innovative way of living. The project it's an ode to the perfect union between architecture, interior design, decor and attention to the details.
The elements that really catch your eyes are the ways in which the recovery and minimization of consumptions were made. It's a project of special custom-made elements, with an accent on the aesthetics and high-quality materials. Another keyword for the recent project it's the comfort.
Architect Massimo Iosa Ghini said that his goal in this renovation was to "search in your own home sustainability, aesthetics and cost."
"The house of a designer is always an instrument of representation which also returns a minimum of experimentation. And mixing the two areas with the daily practice remains an exciting path.", he added.
In this case, the architectural project's main objective was to redefine the southern facade, interpreted as the major collector of solar energy. The pre-existent wall was demolished and a new facade adorned with plants appeared. It has a double role: it acts as a sun protection during summer and represents an energy collector throughout direct absorption during winter.
Several elements of the house including the fitness area, the living room and the studio/showroom of Massimo Iosa Ghini have become the occasion to create tailor-made products that underline the authentic Italian style.